The Big 2017 Content Marketing Spend

The future is bright – and filled with content! In light of this, it’s critical for companies of all shapes and sizes to develop functional, actionable, and flexible content marketing budgets that help them plan for the inevitable future of content, and how it will interact with the various segments of their companies. After all, content is the way of 2017 and beyond! According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 - this means it will more than double in under four years. 2015 was the sixth consecutive year that the content marketing industry enjoyed double-digit growth. It is estimated that 37% of marketers who are not successful with content marketing say it's because their content marketing budget is too low. What's more, 27% of marketers who have seen a decrease in the success of their content strategies say it's because of inadequate budget or budget cuts. Source: https://expresswriters.com/the-big-2017-content-marketing-spend-infographic/