Advantages of Responsive Design

It's difficult to believe, but according to Akamai 82% of the top 10,000 websites do not employ responsive web design. Not only do responsive websites automatically adjusts its size in response to the device being used to visit the website, but they provide a huge competitive advantage. This infographic illustrates the top five reasons why responsive web design provides a huge competitive advantage. In April 2015, Google changed its algorithms to penalize sites that are not mobile-friendly, thus rewarding sites that are mobile-friendly. Since responsive websites adapt to the device that is viewing the website; it provides visitors with a far greater user experience. Improving the user's experience will undoubtedly lower your site's bounce rate. Another factor for determining search results page rankings is the speed in which a website loads, so it's important to minimize or reduce the amount of time it takes for your website to load. Since redirection is required when having a separate mobile website, it increases the load-time of the website. Source: http://orleansmarketing.com/responsive-websites-provide-a-huge-competitive-advantage/