The Science Behind Cross-device Conversion Analytics

Due to the rising numbers of mobile devices and mass adoption of social media, buyer's journey has become complicated these days. To make purchase decisions, consumers use many devices and that made businesses guess consumer behaviors across multiple devices. The following infographic shows a brief introduction to the idea of connected customers and the scientific methods to track the cross-device conversion. According to the infographic, about 70% of the connected customers are the personal owners of three or more than three devices. Moreover, more than the half of laptop owners explore internet several times in a day. Learn what is the role of analytics in designing the multi-device purchases path. It is believed the analytics-driven attribution will benefit brands with insights to improve user experience, effective budget planning and sales pipeline optimization. Besides, the infographic provides tips how to analyze the multi-device purchase path for your business. Source: http://www.tothenew.com/omni-channel-analytics-marketing-strategy