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61% of consumers expect brands to tailor their experiences based on their preferences. This demand for personalization is where taking a 360˚ view with the help of StoryVesting is critical.
A 360-degree view of the buyer’s path-to-purchase helps brands further align their offerings with what the market demands, continually evolving and innovating to deliver exceptional experiences.
The infographic delves into the topic of 360˚ cognitive association. Read about the brand experience (CX) and customer experience (CX).
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Source: https://www.rocketsource.co/blog/business-transformation/
