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Retailers around the world are preparing for a revolution in the field of commerce strategy. Omni-channel is going to be replaced by unified commerce. This infographic shows the evolution of omnichannel to unified commerce.
Some of the key features of a unified commerce strategy that are mentioned in the infographic are customer-based pricing, enhanced supply chain visibility, and reliable network infrastructure. The nature of unification could be explained as a single centralized platform promoting tight integration and a seamless experience, by combining traditional point of sale, mobile, e-commerce, etc.
Read the infographic to know what are the top 4 commerce priorities for retailers surveyed. In 2016, the retailer expectations include plans to migrate to unified commerce platform within 5 years and to accept Apple Pay within 2 years.
Additionally, the infographic focuses on customer engagement and unified commerce capabilities.
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Source: https://www.mozu.com/resources/evolution-of-omnichannel-to-unified-commerce
